Ecm is not a new concept. It has been around for a while now. For as long as there have been large companies, there has been ECM.
With time we have seen the ECM products evolving from a basic system to advanced complex systems. It just got infinitely more complicated (or easier, depending on your outlook) with the rise of digital information.
According to Prescient Digital Media, ECM is “the technology used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organization’s unstructured information, wherever that information exists.”
With time new products have been introduced to the market and advanced features added to the older products. With increasing competition, the feature list of the ECM products has been continuously growing. Some of the advanced features added to ECM products are Workflow management, Content Targeting, Advanced Caching techniques, etc.
A list of reasons why organizations are investing in ECM is:
- Content Sharing
- Improved Search
- Version Control
- Cost-effective Automation
But while the reasons are many for why organizations should invest in ECM, the stumbling block has been to show what the real return on investment (ROI) is from ECM. Everyone agrees that ECM is good, but putting your finger on exactly the order of magnitude of savings, benefits, and choosing from the multiple products available in the market is still hard.