According to a Pew Research survey of 2018, internet usage among adults increased by 5% in the last three years. And, despite what we say all the time, the way people shop and buy has changed along with it, which means offline marketing isn’t as effective as it once was. Marketing has always been about connecting with your audience at the right time and place. Today, that means meeting them where they already spend their time: on the internet. Enter digital marketing services- that is, any form of marketing available online. In today’s article, we’re going to look at the various facets of digital marketing services and tell you everything you need to know about it. First, let’s look at what digital marketing means.
What is Digital Marketing?
Digital marketing refers to any marketing effort that makes use of an electronic device or the internet. Businesses use digital channels to connect with current and prospective customers, such as search engines, social media, email, and other websites.
Digital marketing allows you to reach a larger audience than traditional methods and target prospects who are most likely to purchase your product or service. Furthermore, it is often less expensive than traditional advertising and allows you to measure success on a daily basis and pivot as needed.
Types of Digital Marketing Services
Some common types of digital marketing are:
SEO (Search Engine Optimization)
The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.
PPC (Pay Per Click)
Pay-per-click advertising and promoted search engine results are examples of pay-per-click advertising.
Social Media Marketing
This includes everything a company does through social media channels.
To raise brand awareness, content marketing employs storytelling and information sharing.
Despite the rise of social media, mobile applications, and other channels, email remains one of the most effective marketing tools.
This type of digital marketing focuses on reaching your target audience via their smartphone or tablet.
Reasons to Get Digital Marketing Services
There are several reasons to do so, but let’s look at some crucial ones here.
1. Targeting Specific Audience
You have little control over who sees your advertisement if you place it on TV, in a magazine, or on a billboard. Of course, certain demographics can be measured, such as the magazine’s typical readership or the demographic of a specific neighbourhood, but it’s still largely a guessing game. Digital marketing services, on the other hand, enable you to identify and target a highly specific audience, as well as send personalised, high-converting marketing messages to that audience.
Finally, digital marketing allows you to conduct the research required to identify your buyer persona, as well as refine your marketing strategy over time to ensure you’re reaching prospects who are most likely to buy. Best of all, digital marketing enables you to market to subsets of your larger target audience. This is especially useful if you sell multiple products or services to different buyer personas.
2. Very Cost-Effective
Digital marketing allows you to track campaigns on a daily basis and reduce the amount of money you spend on a specific channel if it isn’t delivering high returns on investment. Traditional forms of advertising, on the other hand, cannot be said to be as effective. It makes no difference how well your billboard performs — it costs the same whether or not it converts for you.
Furthermore, with digital marketing services, you have complete control over where your money is spent. Instead of paying for pay per click campaigns, you could invest in design software to create high-converting Instagram content. A digital marketing strategy enables you to pivot on the fly, ensuring you never waste money on channels that don’t perform well.
3. Lets You Get Ahead of Larger Competitors
If you work for a small business, you will almost certainly find it difficult to compete with the major brands in your industry, many of which have millions of dollars to invest in television commercials or nationwide campaigns. Fortunately, there are numerous opportunities to outrank the big players by implementing strategic digital marketing initiatives.
For example, you could identify long-tail keywords related to your product or service and create high-quality content to help you rank in search engines for those keywords. Search engines don’t care which brand is the most popular; instead, they prioritise content that resonates most with the target audience.
4. Can be Measured
Digital marketing can provide you with a comprehensive, end-to-end view of all the metrics that are important to your business, such as impressions, shares, views, clicks, and time on page. This is one of the most significant advantages of digital marketing. While traditional advertising can be useful for certain purposes, its main limitation is its lack of measurability.
Digital marketing, unlike most offline marketing efforts, allows marketers to see accurate results in real-time. If you’ve ever placed an ad in a newspaper, you know how difficult it is to estimate how many people actually flipped to that page and read your ad. There’s no way to know for sure if that ad was responsible for any sales at all.
On the other hand, with digital marketing services, you can track the ROI of almost any aspect of your marketing efforts.
5. Builds Business-Customer Relationship
Technology provides business owners with numerous ways to interact with their customers, whether through review management, social media posts, or email newsletters. You can respond to a customer’s negative feedback in a public forum using digital mediums, which not only allows you to assuage their concerns, but it also allows everyone who reads the review to see your response.
You can also build a loyal community online by engaging with customers who have had a positive experience with your company.
Any business in any industry can benefit from digital marketing. Whatever your company sells, digital marketing still entails creating buyer personas to identify your audience’s needs and producing valuable online content. That is not to say that every business should implement a digital marketing strategy in the same way.
Digital marketing services offer businesses incredibly flexible opportunities for continuous growth — it’s up to you to seize them. If you need help with digital marketing, simply connect with us here.